Joanne McNeil’s Lurking serves as a warning for makers of digital products

“Induce anguish” and “increase anxiety” are usually not on a list of outcomes for any digital product. Even so, many social media products of the past and present have done just that. Joanne McNeil’s Lurking follows the digitally connected user of the internet and pre-internet. It’s a great book for anyone designing or building social apps and services. Those who forget the social internet’s past errors are doomed to repeat them.